Supply and Demand Analysis

Supply and Demand-How it Relates to the Auto Industry
I.<Tab/>SUMMARY:
Customers had begun to find different ways to solve their transportation problems. The luxury of renting a vehicle was outweighed by the opportunity to save money. This trend continues today. According to this article on the Auto Rental News website, the fact that revenue numbers for the third quarter of 2002 indicate that the auto rental industry is continuing to slide and has posted reduced revenue in excess of five percent when compared to 2001. Attempts to increase demand were made in all areas of oper…