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Annual Report Analysis
History and Expansion
After dropping out of the University of Texas Michael Dell started his computer business as PC Limited. In 1985, he changed the name to Dell, which is now the world's number one computer systems company. Its founder, Michael Dell, has been the chief executive officer for the longest term ever in the computer industry, and is arguably the most successful of all. It is this continuous level of superior management that has helped Dell to be advantageous.
Another contributor to Dell's success is its simple concept to distribute computer systems directly to its customers, therefore better realizing their wants and needs. Its headquarters are located in Austin, Texas but Dell distributes products and services worldwide, mainly though the power of the Internet. Dell launched its Internet site, www.dell.com, in 1994 and began selling its products through it in 1996. In 1997, it became the first company to record $1 million in online sales. About three-quarters of the company's sales are generated from sales of desktop and notebook personal computers. It also sells workstations, network servers, and storage systems.
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