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Public Relations of The Body Shop
The Body Shop International PLC is a skin and hair care products manufacturer and retailer. Its now operating in 47 countries with over 1500 outlets spanning 24 languages. There is over 400 products and over 400 accessories sold in the stores.
The Body Shop was established by Ms. Anita Roddick in 1976. It started from a small shop in Brighton on the South Coast of England, with only around 25 hand-mixed products on sale. The Body Shop rapidly evolved from one small shop to a worldwide network of shops.
The company interests in the market for naturally based products with minimal packaging. It introduces a generation of consumers to the benefits of a wide range of best sellers from Vitamin E Cream to Tea Tree Oil, from Banana Shampoo to Aloe Vera Lotion.
For more information of The Body Shop, please refer to the attachments:
" History & Milestones " and " Annual Results 1999 "
General goals of The Body Shop.
- Critique on an Example of Public Relation: Homepage of iTV
- Public Relations of The Body Shop
- The Career of a Public Relations Officer
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