Pievienot darbus Atzīmētie0
Darbs ir veiksmīgi atzīmēts!

Atzīmētie darbi


Skatītie darbi

Darbs ir sekmīgi pievienots grozam!



interneta bibliotēka
Atlants.lv bibliotēka
The Body Shop International: US Operations
Faila izmērs:
6 KB


Publicēts: 18.04.2004.
Valoda: Angļu
Līmenis: Vidusskolas
Literatūras saraksts: Nav
Atsauces: Nav
Darba fragmentsAizvērt

The BST have used successfully their "politically correct" social policies to generate significant unpaid media coverage for their products. The BST employed similar marketing strategies. Instead of advertising their high - priced, high - quality products, they primarily promote their social causes and the unique way they run their business operations. Pursuing nontrading and marketing techniques, the BST are willing to take stand on controversial political and social issues. The BST promote their products by promoting causes and it subscribe to the view that business must use itself as a communications vehicle to advance appropriate social cause (Solomon, 1993). This shows that Roddick was not entirely against the whole advertising thing; it was just that she was against advertising in the traditional sense, which may lead customers to be over marketed.
The BST's marketing strategy focuses on engaging customer in a conversation by means of leaflets and posters and information boards in each store. Salespeople are trained to answer questions, but not to be forceful with customers. They are not trained to sell, but rather to give information about the products, anecdotes about the history and derivation of the ingredients (Solomon, 1993).

Šo materiālu pirkt komplektā ar citiem materiāliem ir izdevīgāk!Izdevīgi!3
Materiālu komplekts Nr. 1279696
Nosūtīt darbu e-pastā

Tavs vārds:

E-pasta adrese, uz kuru nosūtīt darba saiti:

{Tavs vārds} iesaka Tev apskatīties interneta bibliotēkas Atlants.lv darbu par tēmu „The Body Shop International: US Operations”.

Saite uz darbu:


E-pasts ir nosūtīts.

Izvēlies autorizēšanās veidu

E-pasts + parole

E-pasts + parole

Norādīta nepareiza e-pasta adrese vai parole!

Aizmirsi paroli?


Neesi reģistrējies?

Reģistrējies un saņem bez maksas!

Lai saņemtu bezmaksas darbus no Atlants.lv, ir nepieciešams reģistrēties. Tas ir vienkārši un aizņems vien dažas sekundes.

Ja Tu jau esi reģistrējies, vari vienkārši un varēsi saņemt bezmaksas darbus.

Atcelt Reģistrēties