A public relations challenge.
Bausch & Lomb presented PureVision® a year ago in Hong Kong. Due to some reasons, the product was not promoted when it was first launched. The sale of this product is unsatisfactory, and the management would like to boost the sale by kicking off a PR campaign.
This PR campaign is planned by linking the 'planning model' and 'evaluation model', and also according to different research methods and conceptual theories learnt from the course, to produce a more monitored and measurable campaign.
The conclusion includes the reflections on this project and the development…
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