Running a Profitable Internet Is a Continuous Challenge
Distinguish yourself with low-cost but high-impact shopping aids such as how-to guides, recommendations from other shoppers or weekly sales highlights. The online community has voted "Best of" sites in all categories. Research what makes a site hit the A-list before your launch your own. Make it easy and make it memorable.
Consider a CRM partner
The power of the Internet to surprise is unlikely to diminish. Delivery of Internet services will become device-independent as wireless applications proliferate. Unforeseen sources of competition will arise. To stay ahead of the competition will require a commitment to thinking creatively about business applications (non-software variety!) and one's core competencies.
For most retailers, those do not include innovative infrastructure development. Nonetheless, to the technologically nimble belong the spoils.
The bottom-line impact of doing Intranet in retail.
Companies do Intranet in different ways. A large retailer, for example, might streamline its supply chain; while a smaller one might build an online store to drive global expansion. But in every case, the investment must be measured against the return.
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