Hal Riney & Partners

Hal Riney & Partners, Inc., one of the most famous privately-owned advertising agencies in San Francisco, CA, was founded in 1986 by chairman and CEO Hal P. Riney himself. With the branch office in Chicago, Hal Riney & Partners Heartland, reaches out to clients in different regions as well. Both San Francisco and Chicago offices employ a total number of approximately 350 employees.
Income/profitability -
As of July 1996, Hal Riney & Partners, Inc., had an approximate annual billings of $475 million. The breakdown of gross billings by media are as followes: Newspaper - $38 million; Business Publication - $4.75 million; Transit - $4.75 million; Outdoor advertising - $19 million; TV - $275.5 million; Radio - $42.7 million; Collateral - $9.5 million; Consumer publication - $57 million; and cable TV - $23.75 million. Nowadays, the average percentage of earning for advertising agencies is approximately between .05% to 1% of the total billings. With a billing of $475 million, it would be logical to assume that Hal Riney & Partners earns approximately $2.375 million to $4.75 million. With the acquisition of several new accounts including Acer Group and Sprint Spectrum, Hal Riney's billing is now approaching $600 million.
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