Market research of the market potential of a chosen product, concentrating mainly on the primary research and developing a research methodology
Marketing research comprises one of the most important and fascinating facets of marketing (Malhotra and Birks (2003: p2)). "It links the consumer, customer and public to the marketer through information which is used to identify and define marketing opportunities and problems; to generate, refine and evaluate marketing actions; and to improve understanding of marketing as a process and of the ways in which specific marketing activities can be made more effective" (Malhotra and Birks (2003: p6)).
This assignment looks into the research of the market potential of a chosen pr…
- Market research of the market potential of a chosen product, concentrating mainly on the primary research and developing a research methodology
- Marketing research shapes consumer needs and wants versus marketing research merely reflects the needs and wants of consumers
The Birth of a Brand
Brand development in the detergent market in Serbia.
Essay is good for using it as a guidline for structuring a marketing communications plan
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