This essay critically examines the use of market research for a proposed project.
This document is a commentary that critically examines the research proposal for investigating the impact of marketing activity in the recruitment of students from the Republic of Ireland to the University of . This commentary looks at the rationale for carrying out the research and how the research methodology was derived. Before embarking on any research project Zikmund (2000) suggests that a cost-benefit analysis be undertaken. Questions that should be asked include:
a) Will the pay off or rate of return be worth the investment?
b) Will the information gained by researc…
- Market Entry Strategy
The Birth of a Brand
Brand development in the detergent market in Serbia.
Essay is good for using it as a guidline for structuring a marketing communications plan
- This essay critically examines the use of market research for a proposed project.
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