This essay deals with the benefits of integrated marketing communications to organizations.(Essay does include bibliography)
Integration of PR and Marketing
The main benefits to using integrated marketing communications or IMC is that it is essential and cost effective to an organization. In addition, IMC addresses the issue of the four different messages that an organization needs to be aware of so it can control or at least influence. Also, there are six steps that if followed will effectively integrate public relations and marketing in order to meet an organizations goals.
Public relations practitioners are often asked to do many other duties in coordination with marketing and advertising in order to achie…
- Retail Hassles An Illustrative essay about the hassles of working as a retail associate.
- This essay deals with the benefits of integrated marketing communications to organizations.(Essay does include bibliography)
This essay is about a case study we had to do about creating a new product/business. For a (fictive) company called I2. A part is in Dutch but that is irrelevant
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