Concept of Market Segmentation, Targeting and Positioning. Market Segmentation apply on Hotel and Personal Computer.
Market Segmentation means breaking down the total market into self contained and relatively homogeneous subgroups of customers, each possessing its own special requirements and characteristics. This enables the company to modify its output, advertising messages and promotional methods to correspond to the needs of particular segments. Accurate segmentation allows the firm to pinpoint selling opportunities and to tailors it's marketing activities to satisfy on consumer needs.
Through the process of market segmentation, there are certain variables to identify customer…
- Concept of Market Segmentation, Targeting and Positioning. Market Segmentation apply on Hotel and Personal Computer.
- Positioning Strategies for Service Providers
- This is a business report about the Internal and external analysis of The Body Shops strategies in the cosmetics industry
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