This market plan is prepared after a thorough study and analysis of the market and its needs. The different strategies developed and designed are in accordance with the target market needs. The very basis of our business venture is to provide reliable qualitative products of all sizes and nature.
The company is targeting initially the small and medium outlets and eventually will target the big companies along the growth of the market share and company's profile. Currently we have only few direct competitors but with different food products. However, the untapped and potential market will certainly introduce us to our core competitors in the future.
The market is still in nascent stage and yet to be explored. The early entry to this market gives us many opportunities to explore and gain footage in the market but simultaneously it throws many challenges too. The market is yet to believe the feasibility of our technology and reliability of our software and applications.
The analysis of the market suggests consumption of curry sauce, curry pastes, chutney and pickles will expand further. Both in terms of market size and market potential, Food Service Outlets and South Asian Stores offer considerable opportunities for market development and product market penetration. …
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