The fast food industry's marketing plan discusses the products and services in detail. The plan will also cover the marketing strategies adopted by each company and will analyze the market trends and market needs. The target markets and the approaches chosen to address them are defined. It also discusses each competitor and the reasons for the industry's growth, the details about the advantages of using their products and services, their pricing, positioning, promotion strategy and the ways and means of achieving them.
The decline of formal l…
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