Case study: Jaguar plc, 1984
The purpose of this case is the valuation of Jaguar plc for its imminent IPO. For this we analyze the market, in which Jaguar operates and its exchange rate risks.
The luxury car market analysis delivers the following findings:
*Jaguar's clients are rather price insensitive, however they are highly quality aware.
*The main competitors at the time being are the German car producers BMW, Daimler-Benz and Porsche
*Jaguar exports a large part of its production to the US
The exchange rate risk analysis shows:
*In the last few years the exchange rates operated in favor of J…
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