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The Vermont Teddy Bear Co.
Larger manufacturing facility will enable the company to produce bears in bulk and to enter into larger sales agreements with retail establishments. Bear Grams was the reason the company became successful. They tried to change their way of doing business by relying on retail sales. Retail stores are needed to be in the consumer minds but this strategy failed. The company needs to stay focused on Bear Grams. The Vermont Bear Co. needs to stay consistent on it Distribution Methods by staying with the delivery service, and retail stores and producing new way to distribute by using the internet. Walt Disney was infringing on its trademark by say Pooh-Grams. This was very similar to Bear-Grams in name and logo. Vermont Teddy entered into an agreement to resolve its dispute with Walt Disney. …
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