Write a report outlining the desired target audience and media objectives of an advertisement campaign of any kind (Print/TV/Internet/Radio)
After sports marketing the largest area of company sponsorship is in the entertainment industry. Companies interested in sponsorship have two main options. Firstly, they can buy into an existing event and accept the restrictions and guidelines placed upon them by the event organisers. Alternatively, they can create there own event. Such is the case with the Coca Cola "Live and Local" tour. By creating their own event they can control every element of the promotional mix they choose. For starters they have naming rights over the event, hence the tour is called the Coca Cola "Live and Local"…
- Love, Hate, and Target Audiences: an essay written comparing the reasons why I love Cosmopolitan magazine and why I hate Playboy. Also, why different magazines affect people the way they do.
- Report on advantages and aspects of advertising
- Write a report outlining the desired target audience and media objectives of an advertisement campaign of any kind (Print/TV/Internet/Radio)
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