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With reference to masculinity and or femininity discuss the view that lifestyle magazines offer their audience a conservative construction of gender.
Lifestyle magazines deal in entertainment and leisure, they tend to be gender specific and have a mode of address to that of a peer. They tend to target specific age groups within genders. The lifestyle magazine market is an oligopoly, which means that a small group of publishers dominate the market. Publishers tend to spread their titles and so can pick up the readers, as they grow older. Magazine companies survive through dual stream revenue, and the money is mostly obtained through advertising and so therefore the right audience are needed for the advertisers.
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