TOWS matrix analysis
TOWS Matrix Analysis
The Threats?Opportunities?Weaknesses?Strengths(TOWS) Matrix is an important matching tool that helps managers develop four types of strategies: SO Strategies, WO Strategies, ST Strategies, and WT Strategies. TOWS Matrix could be applied to the development of tactics necessary to implement the strategies, and to more specific actions supportive of tactics.
SO Strategies use a firm's internal strengths to take advantage of external opportunities. All managers would like their organizations to be in a position where internal strengths can be used to take ad…
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