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SWOT Analysis Report
It has been concluded that GDR could possibly meet its marketing objectives for the coming financial year if the company successfully covers all the recommendations that have been advised in this report.
The report effectively outlined GDR's positioning strategy, its target market, product positioning, product decisions, pricing approaches, distribution, promotion, R&D, market research and budgeting. It can be seen in the following recommendations that GDR can productively meet its objectives accurately with the budget. Exactly $200,000 has been used on PR, web/internet design and other promotional activities such as competitions and consumer feedback hotlines
It has been recommended that GDR follow the subsequent advice:
a.Position GDR itself as a reasonably priced, superior quality, and purely modernized purveyor of popular dance music for the youth of Australia to purchase on a monthly basis.
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