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SWOT analysis report
MARKETING PRINCIPLES: TRADING AND EXCHANGE
MAJOR ASSIGNMENT 3
Word Count: 2009
Groove Daddy Records (GDR) is a small Australian dance label that value innovation and creativity and is aspiring to become leaders in the dance music market. At this point in time, GDR must outline a marketing strategy (within its budgets) in order to achieve its marketing objectives for the coming financial year.
Cheyne has outlined the marketing objectives for the coming financial year. They are to achieve $22 million in sales revenue, a unit sales volume of 1,66…
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