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The use of the marketing concept as guiding philosophy for an organisation.
Marketing has become more important for the organization management in recent decades. Most successful companies carry out marketing-oriented strategy such as Coca-cola, Dell and P&G. With the development of the globalization, marketing is not an unfamiliar term to many Chinese companies. Shanghai GM, the largest joint-venture company in china, adopts the marketing concept as guiding philosophy to cope with the knee competition.
Shanghai GM, established in 1997, not only introduces the advanced product, manufacture technology and equipment, but also the modern management concept. It a…
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