The influence of advertising on young people

Advertising is so deeply integrated into modern life that young people may encounter it without consciously recognising that they are being advertised to. Traditional advertisements on television, billboards, magazines, and websites still exist, but advertising now appears in far more subtle forms: sponsored social media posts, influencer recommendations, product placements in videos and films, branded challenges, personalised advertisements based on browsing behaviour, promotional emails, discount notifications, free games containing commercial content, and short videos designed to look similar to ordinary entertainment.…