How Children and family affect consumer behavior. The influence of children on purchase desisions.
In the world of advertising and marketing, children are the targets. For many reasons, children are exerting a greater and greater influence on family buying decisions. Advertisers know that the money is in the hands of the children. As their economic muscle grows, so does a marketer's focus. Understanding how and why a child influences purchasing decisions is important to marketing and business today. If marketers want to be successful they need to look to the children. Kids have a world of power in their small hands. The objective of this paper to demonstrate the cause and effect chi…
- Consumer Appeal
- How Children and family affect consumer behavior. The influence of children on purchase desisions.
- Love, Hate, and Target Audiences: an essay written comparing the reasons why I love Cosmopolitan magazine and why I hate Playboy. Also, why different magazines affect people the way they do.
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