Consumer sovereignty is the determination by consumers, of the types and quantities of goods and services produced by the economy. But in today's society, does this "sovereignty" actually exist? In agreeing with John Kenneth Galbraith, I think not! I say this simply because in today's world, advertising plays such a large role in the
everyday lives of consumers.
The concept of advertising is simple: It's central function is to create desires.
And in creating these desires, the sovereignty that consumers once had the luxury of
enjoying is taken away. …
- Consumer attitude towards the services of Gulf Air Airline of Qatar
- Consumer Sovereignty
- Marketing research shapes consumer needs and wants versus marketing research merely reflects the needs and wants of consumers
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