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What are some of the ways in which Southwest is different than other commercial airlines?
There were many elements that contributed to Southwest Airlines' success in an industry where Southwest Airlines was successful for more than twenty consecutive years. These elements included, service, operations, cost control, marketing, and the corporate culture. All of these elements combined contributed to the success of Southwest Airlines.
Southwest made flying fun for employees and customers by making everyone feel like they were part of one big family. …
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