Service Marketing of Tourism industry in Tasmania by Nick HSU

1.0<Tab/>INTRODUCTION
Tasmania is the smallest state of the Commonwealth of Australia. It is an island about 250 km (150 miles) south of the state of Victoria. The stretch of water between Victoria and Tasmania is Bass Strait. Also it is a place of wild and beautiful landscapes; friendly, welcoming people; a pleasant, temperate climate; wonderful wine and food; a rich history and a relaxed island lifestyle. There are many tourists coming to visit this place every year.
The purpose of this project is to discuss the dynamics of marketing a tourism destination of Tasmania. As…