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There are so many different types of cleats that you would still have to sort though all the shoes that came up in your search. Nike cut that hassle out with their individual sports web pages. Not only is it easier for the customer but they can market for that particular sport and know that the customer will moat likely appreciate it rather that get frustrated with it, which happens a lot with browsing the web.
Nike's three recommendations involve online surveys, a loyal customer program, and more efficient supply chain management. First, through IT, surveys can be distributed and filled out by customers who purchase Nike sneakers online. The information gathered by these surveys can assist Nike in management and production by gaining the opinions and preferences of its customers.
Second, by electronically managing customer's purchases of Nike sneakers online, your company can create brand loyalty by rewarding customers after a specified number of purchases.
Finally, by using IT to update your supply chain to a multi-company chain, Nike will work more efficiently and continue to dominate the athletic footwear industry.
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