Marketing and E-Business.
Just as the term e-business no longer refers to the simple practice of conducting business on the Internet, the expression e-CRM has evolved from just an online point application to a more comprehensive, ongoing strategy to enhance the end user's overall experience. Today e-business not only encompasses the exchange of goods and services online, but also has grown to include customer service and business collaboration. In turn, e-CRM, developed as a complement to a business's overall CRM strategy, has morphed to become an integrated online plan that includes Web analytics, content manageme…
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