"Internet marketing is nothing more than another aspect of channel promotion management within the marketing mix."
In the early 90's, Tim Berners-Lees developed an Internet based global information initiative and released it to the Internet Community. It didn't take long and the World Wide Web (WWW) began to bloom. Companies were being told incessantly that they needed to be on the web. So companies soon began to create a web presence by using some clipart graphics, a couple of construction signs, and some contact information and then said, "Hey look, we're on the World Wide Web." Si…
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