Johnson & Johnson. Written Case Analysis
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3.When entering into the global market, J&J cannot sacrifice their ideals, ethics, and values. It is important to adapt to culture and forge meaningful relationships with new partners and customers, but it is essential to maintain the reputation that has made them so successful in the United States. The "ethics toolkit" is a great idea and can be elaborated upon to deliver the highest degree of health care to almost anywhere in the world.
4.I believe they can improve in the area of expatriate employees. One weakness I noted was that the compensation packages for expatriates had been reduced to cut company costs. In doing so, they have made many of those assignments undesirable and thus do not have the best person for the job. I believe that bulking up those packages would provide the right incentives to get the best employee in their expatriate positions.
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