Innovation is about coping with change, "which can take two forms - in the things which an organization offers, and change in the way in which they are created and delivered" (Tidd, 2001). As international competition intensifies and product life cycles shorten, the pressure to innovate heightens.
Talking about innovation, there are usually two levels at which innovation take place: the inter-firm level and intra-firm level. Innovation that takes place at the inter-firm level is about the external factors which influence the firm's innovation attitude and behavior. The latter…
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