Advertising Critique on "Krave" snack bar
A Kellogg print advertisement for its new "Krave" snack bar was chosen for this assignment. The print ad appeared in the Men's Health Magazine, October edition. I choose this print ad because it grabbed my immediate attention while I was intensely reading the magazine. The appeal and effectiveness of this print advertisement will be discussed in terms of the marketing communication techniques and concepts (intended target, message structure, ad appeal, ad execution elements, MOA effectiveness, and overall strategy & objectives) that apply to this ad.
- Advertising Critique on "Krave" snack bar
- There Should Be a Complete Ban on the Advertising of Dangerous Products Like Cigarettes and Alcohol
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