Harvard business case on Schott Zeiss
What are the competitive forces Carl Zeiss is faced with?
In finding out with what competitive forces Zeiss is confronted with, Porter's five forces model will be used to examine the business environment:
As of the mid 1970s, Carl Zeiss' competitive position began to erode, as was the case with other pioneering German companies. Due to shifts from conventional to innovative technologies, such as OptoElectronics, and strong international competition, Carl Zeis…
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