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Ford Motors: Argument Supporting the Niche Market Strategy
Global niche strategy
Ford management may have gone through some extensive discussion and argument to arrive at the point of acquisitions ("My assumption"). Mr. Nasser believed and argued that there was a shift in car demand; the world is shifting towards niche car markets. Ford motors needed to differentiates their cars to fascinate and capture the niche market.
Differentiation occurs when the products of an organization meet the needs of some customers in the market place better than others.
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