Evaluating The Marketing Communications of Suntec Singapore.
1.1Rationale for the Study
The MICE industry in Singapore has been enjoying a healthy growth despite the economic and political turmoil in its neighbouring countries in recent years. Suntec Singapore International Convention & Exhibition Centre has contributed to the MICE growth and enjoyed the fruits of Singapore's success as a MICE destination.
Suntec Singapore International Convention & Exhibition Centre (Suntec Singapore) was launched in August 1996. Built at a cost of $650 million, it is part of a mixed development in the area. The Conven…
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