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Guidelines to effective communication
Why is communication so important on the job?
Without communication nothing happens. To win a sale, gain approval for a proposed project, or motivate subordinates to follow a new policy; we have to communicate. To persuade management to accept our analysis of a situation, respond to inquiries from government regulators, or inform special interest groups about our employer`s activities; we have to communicate.
Communicating is so important at work that we are likely to spend a very large amount of our time on that activity. Numerous studies show that bu…
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