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Case Analysis of K-Mart
October 8, 2004
Management Policy and strategies
Lesson Project 1
Kmart was founded in 1899, it was known as the SS Kresge store. In 1912 the firs was incorporated and had 85 stores with sales of $10,325,000. Next to Woolworth's it was the largest variety chain.
In 1957 Harry Cunningham became General Vice President. In 1962 the first K-Mart was opened as a one-stop shopping unit. It was where you could by a variety of goods at closeout prices.
Its weakness is when they tried to venture into other types of business and they spread themselves to muc…
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