Case Analysis: Compoint Australia

Introduction
Compoint Australia was a market player in the computer peripherals devices industry. Who had acquired a small but significant 3 percent share of the Australia market for pointing devices for computers, which include the mouse, cursor keys, light pens, and touch screen. By far the dominant competitor was Microsoft, which was the clear leader in terms of industry standards and the dollar share of the retail market. Logitech and KYE(Genius) also were much larger players than was Compoint Australia. Mr.Wally Silva CEO of Compoint Australia ,who had ten years of rich experience wor…