Business Research Methods
Create an Opportunity Statement
In an increasingly competitive market, adding e-business will help the organization build loyalty in consumers, which is the key factor in winning market share and developing sustainable competitive advantage.
Develop Constructs of the Opportunity
Given that an e-business is an electronic channel through which consumers receive products/services, trust in electronic channel, customer satisfaction with e-service, and perceived value of products/services, it should influence the decision of customers to participate in repeat purchases from the same website.
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