British Petroleum case study- Leadership
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Describe British Petroleum's overall strategy with respect to organisational and management processes since Horton's appointment as CEO.
Before Horton's arrival as CEO in 1990, British Petroleum had begun to diversify into related and unrelated businesses which were gathered under the firm's umbrella of "international businesses". This strategy translated the firm's desire to decentralize its current organization which was too centralized up until then.
However, the results were not those that were hoped for. Instead of continuing in this direction, when Horton arrived, vis…
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