BMW Strategic Analysis
The automobile industry is a highly dynamic market. In order to stay competitive, it will be essential for BMW to constantly monitor the environment, anticipate changes and respond quickly by directing company assets towards arising opportunities. Continuous investment in R&D as well as the penetration of new markets are crucial for the organisation's success. Cooperation with other companies as well as high flexibility will play an increasingly important role in BMW's future. The establishment of its flexible plants have been a major innovation regarding production processes, however, flexibility will have to be imbedded in the culture of the whole organisation including every activity of the value chain.
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