BMW Group Management, Market and Strategy Analysis
BMW was founded in 1916 as an aircraft-engine factory in Munich. In 1923 BMW builds first motorcycle. In 1928 BMW bought the car factory at Eisenach, Thuringia with the license to build a small car called the Dixi. This first BMW car was developed in Munich, like all other BMW products. In 1932 BMW 3/20 was developed in Munich, in 1933 - 6 cylinder's BMW 303. Until second World War BMW showed active growth in all three branches: automobile, aero engine and motorcycles industries.
In 1973 the first BMW subsidiaries were created in France and North America. In 19…
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