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A Study of Designer Brands in the Singapore Market
Social Survey was carried out to gain an understanding of the publics' opinions and knowledge on our topic. In this survey, questions such as stating the origins of the brands and views on success of these brands were asked. After much effort, we have received a satisfactory result. Out of 19 questions, some of them played a very important role in our report. Also, the analysis will be a focus on a few questions.
Firstly, to make sure that questions such as identifying designer brands were asked to ensure that the people knew of the brands that were considered 'designer' ones. Fortunately, from the results, it was seen that more than 80% of the people did know the correct designer brands. Secondly, we questioned about what is so attractive about these brands. …
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