A Product Differentiation Essay Comparing Two Lip Plumpers
Lip Fusion XL and DuWop's Lip Venom, two similar products aimed at helping women achieve the pouty "Angelina Jolie lips" that everyone is after. Even though both of their advertisements were found in the same issue of Glamour Magazine, approaching the same target market, they have a very distinctly different method of gaining the potential customer's business.
At first glance these two products have an obvious contrast in their attempt to entice their market. Lip Venom keeps their campaign simple with blank space and few words only using a quarter of the page to advertise. …
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