Kinder Chocolate Marketing Strategy Analysis / ID: 594811

Autors: economicsaround (3)

Vērtējums:

Publicēts: 03.12.2014.

Valoda: Angļu

Līmenis: Augstskolas

Literatūras saraksts: Nav

Atsauces: Ir

Izvērst priekšskatu

SatursAizvērt

Nr.	Sadaļas nosaukums	Lpp.
1.	Introduction	3
2.	Kinder Chocolate Profile	3
3.	Industry Analysis	4
4.1.2.	Support Services	5
4.1.3.	Package	6
4.1.4.	Quality	6
4.1.5.	Brand Name	7
4.1.6.	Label	7
4.1.7.	Product Features	7
4.2.	International pricing strategies	9
4.2.1.	Price competiveness	9
4.2.2.	Price promotions	9
4.2.3.	International	9
4.3.	Distribution strategies	10
4.4.	International promotion strategies	11
4.4.1.	Sales promotions	11
4.4.2.	Advertising	11
4.4.3.	Public relation	11

Darba fragmentsAizvērt

4.4 International promotion strategies
4.4.1 Sales promotions
Kinder Chocolate in Russia for sales promotions uses adversiment on TV and uses the most popular Russian social portal vk.com, promoting there new prices in different sales points.
Except media promotion, all supermarkets and malls in Russia have printed buqlets about new products, offers and sales. Kinder Chocolate is using this channels of promotion as well, providing information about sale on current product in current supermarket for current time period.
4.4.2 Advertising
Kinder Chocolate Turkey has several advertisement on TV channels. And also they conduct some cometition on the facebook page. One of them was related with Kinder Suprize. Under the “ what do you want to give your Kinder Suprize”motto, parents took a video of childrens’ answer. According to answer, children won a nice prize.
Kinder Chocolate Russia are buying a lot of promotion time in Russian TV channels. Everyday on Russian TV channel “РТР” Kinder chocolate have from 15 until 20 minutes of advisement time.
http://kinderchocolate.ru/
4.4.3 Public relation
Kinder and Ferrero promote sport activities. It says our products give energy to the children and it tries to attract attention healty life with sports. Ferrero organizes tournaments and activities and provides the necessary sports equipments to the institutions.
Kinder Chocolate in Russia have Social Charity label, because of promoting, organizing and taking part in different charity and donation projects for society. Main focus on charity for orphans, children of the adoptive and foster families in Russian regions, support for regional children's activities, like sport, education and art.
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