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interneta bibliotēka
Atlants.lv bibliotēka
Intercultural Communication in a Business Context. Latvia and Saudi Arabia
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Publicēts: 02.03.2010.
Valoda: Angļu
Līmenis: Augstskolas
Literatūras saraksts: 27 vienības
Atsauces: Nav
Darba fragmentsAizvērt

Sociologists define culture as designs for living: the behaviour, beliefs, values, practices and material objects that represent a people’s way of life. Macionis (2005) state that culture is a toolbox of solutions to everyday problems. It is a bridge to the past as well as a guide to the future (Macionis et al. 2005). Trompenaar and Turner (1997) writes that in every culture in the world such phenomena as authority, bureaucracy, good fellowship, verification and accountability are experienced in different ways. “That we use the same words to describe them tends to make an unaware that our cultural biases and our accustomed conduct may not be appropriate or shared (Trompenaars et al. 1997, p.3).” Culture is the way in which group of people solves problems and settle dilemmas. Essence of culture is the shared ways groups of people understand and interpret the world. Ferraro (2002) writes that whether dealing with subject of managing, marketing, or negotiating, the success or failure of a company abroad depends on how effectively its employees can exercise their skills in a new location. One of the most mutual components conducive to failure in international business assignments according to Ferraro (2002) is the wrong supposition that if a person is successful in the home environment, he or she will be equally successful in a different culture. This work is divided in two parts. Section one will outline cultural profile of Latvia and Saudi Arabia (which is choose because of its huge difference to Latvia) and section two will provide business scenario of what and how would happen if counterparts from Latvia would want to make business in Saudi Arabia.…

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