Actual or conceptual place in commercial world where forces of demand and supply operate, and where buyers and sellers interact (directly or through intermediaries) to trade goods, services, or contracts or instruments, for money or barter.
Classification of Markets
the territorial basis
the subjects entering into exchange
the objects of exchange
the form of sector
the degree of observance of the course of law
the degree of saturation
the degree of elaboration
the economic freedom
Market research is any organized effort to gather information about markets or customers.
Market research is for discovering what people want, need, or believe.
- Inverallen Whisky Capturing Foreign Market
- Marks & Spencer Strategy Evaluation. TOWS Matrix and PEST Analysis
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