Marketing management is a business discipline which is focused on the practical application of marketing techniques and the management of a firm's marketing resources and activities.
Activities and functions
Marketing management therefore encompasses a wide variety of functions and activities, although the marketing department itself may be responsible for only a subset of these.
Marketing research and analysis
Traditionally, marketing analysis was structured into three areas:
- Hotel "Liesma"
- Introduction of Idea about Fundamental Marketing Concept
- Marketing Management
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