Direct Marketing and Telemarketing Basics
|Forms of Direct Marketing|
|Benefits of Direct Marketing (For Buyers/Sellers)|
|Benefits of Telemarketing (method) (For Buyers/Sellers)|
|Customer Databases and Direct Marketing|
|Negative Perceptions and Criticism|
Michael Dell (founder and CEO of Dell, Inc. (PC) began selling computers from his dorm room, (direct marketing) and the rest is history.
41st richest person in the world (Forbes, 2012)
Direct marketing messages emphasize a focus on the customer, data, and accountability.
Telemarketing can be an easy and effective way to increase your profits and promote your product or service, HOWEVER, telemarketing may have a negative image that could damage your business' reputation - if carried out poorly
- Direct Marketing and Telemarketing Basics
- Perceptions of the Swiss People’s Attitude to a Marketing Service or Recreation Provision in Leysin, Switzerland
- Service Marketing
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