|2.||Product attributes, customer benefits, USP||3|
|3.||AIDA model and appeal||4|
In my opinion this advert is successful, except the fact about those styles of two images not going together. I like the advertisement because it gives all the information you should know about the product and this information is presented in original way. If I had a cat I would buy this product, but the only thing that might keep me away from buying is the price, which I do not know until I see it in the shop. As the target of this was to make me know about this product, not about its price, I would definitely go and look for it in the shop.
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