Action to Solve Caferoma's Problems
The marketing department suggests:
• to reduce the price in supermarkets and hypermarkets by 20% so that it is in the medium range of prices;
• to change the logo, advertising slogan, products packaging to make them more attractive to youth. To invite artists from outside to change the brand image;
• to allow makers of coffee equipment to use the Caferoma brand on their goods;
• to Caferoma needs for brand stretching is to install devices with an instant coffee in colleges and universities and devices with decaffeinated product in schools.
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