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Polaris Case Analysis
After reviewing the facts of the article, it appears to me that the problem at Polaris is one of poor organization and structuring of the companies resources.
The first alternative in solving the organizational problem at Polaris is to expand the marketing research and development teams to cities outside of the Midwest, such as Burlington, VT, Portland, ME, and Manchester, NH in the Northeast and Denver, CO, Helena, MT in the Midwest, and Tempe, Arizona in the southwest and other US and foreign cities where Polaris' products may have a market.
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